For months before the best baseball players in the country take the field for the 2012 Major League Baseball (MLB) All-Star Game, H&R Block’s hometown of Kansas City has been primping, prepping and bracing for the influx of fans and revelry. But even with all this planning and preparation, things happen when more than 150,000 projected visitors descend on a city for six days (and pump an estimated $60 million into the local economy).
So Kansas City – with the help of H&R Block – will be taking state-of-the-art steps to help resolve issues immediately and ensure visitors have a good time, in real time, in spite of tangled traffic, sold-out hotels, sluggish waiting lines and short tempers.
For the first time in the history of the MLB All Star Game, Kansas City has created a “Social Media Command Center” featuring regional social media experts who’ll help local government agencies, city boosters and gametime revelers ensure smooth sailing during the celebration July 6 through July 10.
Comprised of local volunteers, including members of the Kansas City Social Media Club, reps from the Kansas City Mayor’s Office and experts from our very own H&R Block Social Media team, the communicative crew will use platforms like Twitter and Facebook to listen and respond to ‘round-the-clock questions and comments posed by the public – from where to park to what to see to how to find the nearest BBQ joint.
And our beautiful home base H&R Block Center – smack in the middle of downtown Kansas City – will host.
Our own Matt Staub has played an integral part in bringing this project to life. A key leader and advocate of this initiative from its inception, Matt helped to mobilize volunteers from Kansas City Social Media Club to bring the city’s lofty visions of the command center to fruition.
While a similar social media effort helped illuminate fans at the 2012 Super Bowl Game, this MLB All-Star project has a hometown twist. A few months ago, Staub and other local social media experts responded to a request by the mayor’s office and pitched the command center concept. The gist of the project:
- Help inform the public, whether by answering specific questions or by volunteering helpful information on social media platforms
- Provide real-time analysis and stay on top of trending issues, so local experts can help when and where needed
- Become the “one stop shop” for information for the public
If you’re in the Kansas City area during the All-Star festivities and want to ask questions or just monitor answers, pop hashtag #kc onto the end of your tweets.
Stay tuned for updates from our Social Media team on the Command Center experience.
Save us a few hot dogs.